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Obama administration invests in health reform promotion

Public sector employees may soon be able to understand how the Affordable Care Act (ACA) will affect their insurance benefits and how the upcoming exchanges will work thanks to a new advertising campaign by President Barack Obama’s administration.

According to Poltico, the administration is set to invest at least $12 million in promotional marketing for the healthcare exchanges in 13 states, including Florida, Pennsylvania and Ohio. All of the targeted states except Missouri have Republican governors in office. Many of these governors have voiced their opposition to the ACA and the upcoming health insurance marketplaces. 

The Hill reported the multimillion-dollar plan will begin on Sept. 30 to ensure residents of those Republican-led states understand how to enroll and participate in the exchanges. With many states already ready for the Oct. 1 opening of the marketplaces, The Hill reported it is crucial that more residents have the knowledge they need to make the right decision for their own health needs.

According to Poltico, a spokeswoman for the Department of health and Human Services (HHS) said the large scale of the advertising campaign will help more Americans make an educated decision about their health insurance. 

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Erin Woulfe
Erin Woulfe
Erin Woulfe likes to write about things that matter. Keeping her finger on the pulse of what’s happening in the public sector world, she blogs about the latest legislative news and employee benefit trends that affect our school, city and county clients. She’s been with NIS since 2002. “I love connecting to our clients and providing them with the tools they need in order to administrate their plan,” says Erin. “Whether that be materials to educate their employees on certain benefits, how to effectively communicate change within an organization or just providing tips and how-to’s to help them make their job easier.”

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