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NH overhauled insurance website on deadline day

New Hampshire introduced a new website to help educate shoppers and attract consumers on the deadline to apply for coverage, assisting the state boost its enrollment numbers, according to The Associated Press. The site,, launched in an effort to guide the state’s residents toward policies best suited to meet their needs, AP reported, although customers aren’t able to sign up for coverage through the portal. 

Karen Hicks, leader of the state’s new website, said part of the reason the overhaul was designed was to increase visibility of available plan options for residents.

“One of the things we learned … is that people have very high general awareness of the Affordable Care Act but very low awareness of who is helped through it and who is eligible for assistance,” said Hicks to the AP.

Since the implementation of the new customer education portal, the number of enrollees in the state have risen, with many being directed to the federal government’s insurance site after gathering information through the education site beforehand.

The state originally received a $5 million grant after Republicans opted to use the federal exchange site,, but barred any federal money coming into the state. Now, money from that grant is going toward salaries for employees at help centers who have helped residents throughout the state navigate the site. 

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Erin Woulfe
Erin Woulfe
Erin Woulfe likes to write about things that matter. Keeping her finger on the pulse of what’s happening in the public sector world, she blogs about the latest legislative news and employee benefit trends that affect our school, city and county clients. She’s been with NIS since 2002. “I love connecting to our clients and providing them with the tools they need in order to administrate their plan,” says Erin. “Whether that be materials to educate their employees on certain benefits, how to effectively communicate change within an organization or just providing tips and how-to’s to help them make their job easier.”

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