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First lady meets with moms to discuss ACA benefits

Mothers are the new target audience for the Obama administration’s efforts to inform the public on the finer points of the Affordable Care Act, according to Christian Science Monitor. As huge numbers of Americans have yet to enroll in a healthcare plan for coverage on Jan. 1, the administration’s ACA campaign is appealing to mothers with the hope these parents will then educate their families. 

According to the White House, President Barack Obama and first lady Michelle Obama met with a group of mothers in the Oval Office to discuss how the recent healthcare reform has impacted their lives. Because mothers are generally considered central to the development of their children and are key decision-makers when it comes to choosing doctors, following-up on doctor’s orders and teaching adult children and other family members the importance of health insurance, they’re viewed as integral for the advancement complete implementation of the ACA.

“I think this conversation really drove home in a very personal way why this is important,” President Obama said. “Sometimes here in Washington, this is a very abstract conversation or an entirely political conversation. But when you boil it down to stories and people hear what it means to have the security of solid health insurance at an affordable price when you need it, it reminds me at least of why we’ve been fighting so hard to get this done.”

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Erin Woulfe
Erin Woulfe
Erin Woulfe likes to write about things that matter. Keeping her finger on the pulse of what’s happening in the public sector world, she blogs about the latest legislative news and employee benefit trends that affect our school, city and county clients. She’s been with NIS since 2002. “I love connecting to our clients and providing them with the tools they need in order to administrate their plan,” says Erin. “Whether that be materials to educate their employees on certain benefits, how to effectively communicate change within an organization or just providing tips and how-to’s to help them make their job easier.”

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