Mothers are the new target audience for the Obama administration’s efforts to inform the public on the finer points of the Affordable Care Act, according to Christian Science Monitor. As huge numbers of Americans have yet to enroll in a healthcare plan for coverage on Jan. 1, the administration’s ACA campaign is appealing to mothers with the hope these parents will then educate their families.
According to the White House, President Barack Obama and first lady Michelle Obama met with a group of mothers in the Oval Office to discuss how the recent healthcare reform has impacted their lives. Because mothers are generally considered central to the development of their children and are key decision-makers when it comes to choosing doctors, following-up on doctor’s orders and teaching adult children and other family members the importance of health insurance, they’re viewed as integral for the advancement complete implementation of the ACA.
“I think this conversation really drove home in a very personal way why this is important,” President Obama said. “Sometimes here in Washington, this is a very abstract conversation or an entirely political conversation. But when you boil it down to stories and people hear what it means to have the security of solid health insurance at an affordable price when you need it, it reminds me at least of why we’ve been fighting so hard to get this done.”