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CT health exchange promotion expands to the beach

While numerous states are trying to keep costs low when promoting the health insurance exchange, Connecticut has decided to adopt an unconventional approach to increase awareness about insurance benefits.

According to The Associated Press, the exchange created a plan to promote the state-run program at state beaches. With many U.S. workers still unaware of how the Affordable Care Act with impact their healthcare coverage, Connecticut’s exchange hopes that providing information about the program in public places with improve resident participation.

The AP reported outreach teams plan to give out information about the ACA and how enrolling in the exchange may benefit residents. The teams will provide beach goers with sunscreen and showcase an aerial banner depicting the phrase “Get Covered!” to encourage people to enroll in the exchange come Oct. 1. According to the news source, the teams plan on frequenting the beaches on the weekends in August.

In an op-ed piece for the Farmington Valley Times, a Connecticut-based news source, state Sen. Kevin Witkos encouraged residents to take advantage of the exchange to receive the right coverage. 

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Erin Woulfe
Erin Woulfe
Erin Woulfe likes to write about things that matter. Keeping her finger on the pulse of what’s happening in the public sector world, she blogs about the latest legislative news and employee benefit trends that affect our school, city and county clients. She’s been with NIS since 2002. “I love connecting to our clients and providing them with the tools they need in order to administrate their plan,” says Erin. “Whether that be materials to educate their employees on certain benefits, how to effectively communicate change within an organization or just providing tips and how-to’s to help them make their job easier.”

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