Jay Lauck

Executive Vice President

When you lose, don’t lose the lesson. – Dalai Lama

Jay Lauck, Executive Vice President of National Insurance Services of Wisconsin, Inc. (NIS), took it to heart when he read a quote by the Dalai Lama, “When you lose, don’t lose the lesson.” In sales, Jay says, you lose more than you win which allows abundant opportunities for growth. This attitude has made Jay what he is today: trustworthy, compassionate, dedicated and analytical. Whether he’s with his family, participating in a charitable cause or advising a client on investment strategy, Jay’s life experience has taught him not to push, instead to listen; not to indulge in self-importance, but to be down-to-earth; not to judge, rather, to understand.

Jay entered the insurance industry at 23 years old, fresh out of Notre Dame with a Bachelors Degree in Business Administration. He received his MBA from Ball State and eventually became a Regional Vice President for AUL (American United Life) until 1988. Around this time, Jay took charge of an educator-focused retirement services agency in Minnesota, and later another agency in Wisconsin. He was skilled at building relationships with the existing client base and quickly expanded the agencies. In 2003, Jay sold the Minnesota portion of the agency and merged the remaining operations with NIS where he found a permanent home.

Jay is a Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC). He is also a licensed insurance agent, a registered representative with GWN Securities and holds Series 7, 24, 63 and 65 securities license.